By Florian Kohlbacher,Cornelius Herstatt

the present shift in demographics – getting older and shrinking populations – in lots of international locations worldwide provides a tremendous problem to businesses and societies alike. One quite crucial implication is the emergence and incessant development of the so-called “graying marketplace” or “silver market”, the industry section roughly generally outlined as these humans elderly 50 and older. expanding in quantity and percentage of the full inhabitants whereas even as being quite well-off, this marketplace phase could be obvious as very beautiful and promising, even if nonetheless very underdeveloped by way of product and repair choices. This ebook deals an intensive and updated research of the demanding situations and possibilities in leveraging innovation, expertise, product improvement and advertising for older shoppers and staff. Key classes are drawn from various industries and international locations, together with the lead marketplace Japan.

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