By Tudor Rickards,Mark A. Runco,Susan Moger

Creativity might be as tough to outline because it is to accomplish. this can be a advanced and compelling region of research and this quantity is completely poised to discover how creativity may be higher understood, and used, in various contexts. The ebook not just centres on creativity in wider organizational idea, but in addition defines the stipulations within which creativity can flourish, and assesses how the modern enterprise atmosphere has an impression on inventive solutions.


The quantity grounds the idea that of creativity in a valid theoretical framework and explores problems with useful and theoretical final result overlaying various issues, including:



  • innovation and entrepreneurship

  • creativity and design

  • environmental influences

  • knowledge management

  • meta-theories of creativity

  • personal creativity

  • structured interventions.

Comprising contributions written by means of an strangely big choice of major creativity students, The Routledge significant other to Creativity is an insightful and leading edge source. it truly is an important buy for somebody with an curiosity in creativity from a company, psychology or layout perspective.

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