By Daam Van Reeth,Daniel J. Larson

over the last decade, a growing to be physique of educational literature at the economics of highway biking has been accumulated. This publication is the 1st quantity to collect a majority of the educational study and information at the economics and administration street biking. each one bankruptcy treats a specific financial element of the game, from organizational constitution to advertising, hard work, online game conception, and aggressive stability.  By discussing the present learn and complementing it with the latest ideas, rules and knowledge on specialist street biking, this publication units an schedule for extra educational learn whereas supplying insights for all stakeholders in biking: governments, cycling's governing our bodies, staff managers, race organizers, sponsors, media. moreover, the original features of the game of biking explored inside this article tell broader administration and commercial association examine, as they expand analyses of workforce hard work, broadcast profit new release, and sponsorship financing versions. This ebook is both of curiosity to educational researchers, scholars learning activities economics, and coverage makers, resembling race organizers, workforce managers, and sponsors.

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