By C. Keith Harrison,Scott Bukstein

Developing and imposing a scientific analytics procedure may end up in a sustainable aggressive virtue in the recreation enterprise undefined. This well timed and suitable e-book offers functional thoughts to assemble info after which convert that info into significant, value-added info and actionable insights. Its basic goal is to assist game enterprise enterprises make the most of data-driven decision-making to generate optimum profit from such parts as price tag revenues and company partnerships. subsequently, the ebook comprises in-depth case stories from such top activities firms because the Orlando Magic, Tampa Bay Buccaneers, Duke college, and the Aspire Group.

The middle function of activity enterprise analytics is to transform uncooked facts into details that allows game company execs to make strategic enterprise judgements that bring about enhanced corporation monetary functionality and a measurable and sustainable aggressive virtue. Readers will know about the function of massive information and analytics in:

  • Ticket pricing

  • Season price tag member retention

  • Fan engagement

  • Sponsorship valuation

  • Customer courting management

  • Digital marketing

  • Market research

  • Data visualization.

This e-book examines alterations within the ticketing market and spotlights leading edge ticketing suggestions utilized in numerous recreation firms. It exhibits the right way to have interaction enthusiasts with social media and electronic analytics, offers suggestions to research engagement and advertising innovations, and explains easy methods to make the most of analytics to leverage fan engagement to augment profit for recreation organizations.

Filled with insightful case stories, this publication merits either activities company execs and scholars. The concluding bankruptcy on instructing activity analytics additional complements its worth to academics.

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