By Christoph W. Künne

This ebook investigates the robust function of on-line intermediaries, which attach businesses with their finish consumers, to facilitate joint product innovation. specifically within the healthcare context, such intermediaries install interactive on-line structures to foster co-creation among engaged healthcare shoppers and innovation-seeking healthcare businesses.

In 3 empirical reviews, this booklet outlines the major features of on-line intermediaries in healthcare, their certain techniques, and the rest demanding situations within the box. Readers may also be brought to the levels businesses plow through in adopting such co-created recommendations.  As such, the paintings appeals for either its educational scope and functional reach.


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