By Lauren Wright

White condo specialist Lauren A. Wright identifies, explains, and measures the effect of the increasing function of presidential spouses within the White apartment and presidential crusade communications approach, with a spotlight at the Clinton, Bush, and Obama administrations.

• Examines the 1st Lady's function of improving the president's public snapshot and increasing public help for his coverage agenda

• specializes in the communications and public kin position of presidential spouses

• Analyzes each documented public speech made by means of a primary woman because 1992

• contains interviews with many popular former White apartment employees participants, newshounds, and presidential crusade strategists

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