By Kathy Bowrey,Michael Handler

a lot of the true worth within the leisure this day lies in franchises – fictional universes, leisure techniques, reinventions of cultural traditions and famous person – that create an ongoing presence available on the market. The leisure franchise now shapes the worldwide cultural panorama. even though, students have dedicated little realization to how highbrow estate legislation has replaced or is being stretched in perform to deal with this kind of creativity and kind of firm. overlaying legislations and perform in jurisdictions resembling the united kingdom, the european, america, Australia, Spain and the Caribbean, this assortment explores the 'fit' of highbrow estate legislation with particular franchises and tracks the way in which creators and marketers paintings round law's boundaries. Case stories comprise mega-film franchises, fan job, hip-hop, the administration of big name recognition, flamenco, 'Disneyfied' theatre, movie and tv investment, arts fairs and 'carnival in a box'.

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