By Kathrin Fahlenbrach

In cognitive study, metaphors were proven to assist us think complicated, summary, or invisible rules, recommendations, or feelings. members to this ebook argue that metaphors happen not just in language, yet in audio visible media good. this is often all of the extra obvious in leisure media, which strategically "sell" their items via addressing their audience’ speedy, reflexive realizing via photographs, sounds, and language. This quantity applies cognitive metaphor thought (CMT) to movie, tv, and games with the intention to learn the embodied aesthetics and meanings of these relocating photographs.

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